In a crowded hydration market, Contigo identified an opportunity to connect with female consumers on a deeper level, recognizing their need for products that seamlessly blend functionality with style. Our challenge was to translate this vision into a tangible brand experience, showcasing Contigo's commitment to both technical innovation and personal empowerment. By introducing a vibrant color strategy, modern fonts, and compelling graphics, we created a visual identity that speaks directly to Contigo's new target audience and reflects their diverse lifestyles – from commuting to work, enjoying coffee, and hydrating at home or the office, to hitting the gym and caring for kids. This cohesive approach not only enhances shelf appeal but also guides the consumer through the decision-making process with clear product highlights that emphasize both form and function.