Our creative collaboration with Coleman on their "The Outside is Calling" campaign revitalized the brand for a new generation. We partnered with their in-house team to develop a bold new visual identity, incorporating a heritage-inspired color palette and dynamic motion system. Photographer Forrest Mankins captured the campaign's spirit through his evocative photography. A compelling campaign video, conceptualized and storyboarded by our team, garnered over 1 million views, further amplifying the rebrand's impact. The campaign successfully re-established Coleman as a relevant and exciting brand for modern outdoor enthusiasts.